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About Optivation

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Our Mission: Create opportunities through workforce development

Our Vision: To propel economic and community vitality

Optivation (formerly known as the Center for Research & Innovation/Custom College) is comprised of people you've known and trusted for years. In 2010, we introduced a new name and brand to better describe our value proposition.

In  a nutshell:

  • We're a business-savvy, entrepreneurial and responsive to our changing environment...just like you.
  • As a joint venture of Bemidji State University and Northwest Technical College, we have access to the latest research and faculty expertise.
  • But like a business, we constantly reinvest in new curricula, equipment and resources to better serve our growing list of customers.
  • Our strong connections with business, government and the community keep us up to date on trends and best practices.

Being part of the Minnesota State Colleges and Universities system - our state's largest higher-education provider - also has it's advantages. We can tap into a statewide network of instructors, technology and equipment to deliver precisely what you need to shape your future.