BEMIDJI, Minn. (July 2, 2010) — Effective Thursday, July 1, the Bemidji State
University / Northwest Technical College Center for Research and Innovation
Custom College has rebranded itself as “Optivation” in order to better
illustrate its array of services for businesses, government entities and
nonprofit and community organizations.
Optivation is derived from the
words “optimizing” and “innovation,” often used to describe the organization’s
approach and values. Optimizing reflects prudent use of a customer’s resources,
including budgets, time, and capital; innovation represents the organization’s
commitment to agility, flexibility and creativity in responding to a customer’s
unique needs.
“We’re pleased to provide innovative consulting, training
and other resources to help organizations build capacity and participate fully
in their futures,” Optivation Executive Director Anthony Schaffhauser said.
“Clearly, the world is changing. Technology, global competition and uncertainty
place greater demands on all organizations to actively reinvent themselves.
We’re launching our new name and brand identity to position ourselves as a
strong role model in this endeavor.”
Optivation provides a comprehensive
suite of products and services designed to support economic vitality in
northwest Minnesota. The organization’s services include customized training in
classroom, online and hands-on environments; short-term open enrollment courses
for personal and professional development; creative design and technical
production for websites and interactive learning tools; organizational
development facilitation and best practices training; leadership effectiveness
training for leaders at all levels of an organization; and collaboration and
partnerships to connect a wide variety of organizations and
opportunities.
“Many stakeholders took part in defining Optivation’s name
and brand,” continued Schaffhauser. “As we discussed the importance of building
capacity, our tagline, “Shape Your Future,” became clear. It reflects the active
role customers can take in creating a better tomorrow when they have the right
training, tools and partnerships.”
For more information on Optivation or
to explore its offerings, contact Anthony Schaffhauser at (218) 755-4900 or
aschaffhauser@bemidjistate.edu.
ON THE WEB
• http://www.optivation.org
About
Optivation
Optivation is an off-campus venture operated jointly by Bemidji
State University and Northwest Technical College designed to increase
collaboration between the University, the college, and the business and
technology sectors of the northwest Minnesota region. Staffed by veteran
business and entrepreneurial professionals, Optivation delivers targeted
training and education systems to help organizations succeed in a changing
world. Through its affiliations with Bemidji State and Northwest Technical
College, Optivation is able to tap into an unparalleled network of people and
technology across the state of Minnesota.
For more information, visit
Optivation at http://www.optivation.org.