Blogs are a new media mainstay, and they’re not just for bloggers. In this three part series we’ll look at blogging from the perspective of the small business person, entrepreneur, or artist and discuss how blogs can be used to advance your business or project, and grow your audience, customer or client base. In the introductory workshop you’ll learn the what’s and the why’s (“What is it?” “Why should I do it?” and “What do I write about?”).The remaining workshops in the series are all about putting the theory into action. In these hands on workshops we’ll work step by step to get your blog (or web site) set up, customized and functioning to meet the needs of your venture.
Blogging Primer: Using a Blog to Connect With Your Customers, Clients, or Audience - this class canceled, others will proceed
In this introductory course you’ll get an overview of how blogs are being used by the business community to directly communicate with their target audience. We’ll discuss the differences between a blog and a website and how you can use free or very low cost blogging platforms on the web to build a blog or use them to build a complete web site for your business. We’ll tackle the big questions, “How can a blog help my business?” “What should I write about?” and “How can I find the time to blog?” You’ll learn effective blogging and time management techniques that will help you build and engage your readership. (2 hours)
In this hands-on workshop, you’ll learn how to use WordPress, one of the most popular blogging applications on the web. We’ll work step by step to set-up your blog, and choose one of the available themes. You’ll get an introduction to the software and learn how to do a blog post, include images and links to other web sites, and set up reader commenting. You’ll learn how you can use your blog as a full website by building pages and navigation. You’ll leave the workshop with a fully functioning blog (or website) ready for you to start posting. 2:00 - 5:00 pm, Friday, October 22, 2010.
Presented by: Debbie Warne-Jacobsen, Web Site Designer & Content Creator
Debbie Warne-Jacobsen has been designing web sites and creating content since 1995. She has developed many sites for Bemidji State University as well as local businesses, musicians and artists. She is the site designer of the Northern Community Internet web sites, and is the developer of the Writer’s Digest University online course “Writing Your Life Stories.”
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